About
Forza was a branding project that emerged in July 2023; the client wanted a logo that was simple yet memorable.
The Idea
This icon, besides being simple, doesn't lose its sobriety, while its modernity is emphasized. The concept is to be a blazing finish line flag, merging with the letter 'F' that represents the word 'Forza'. The fact that it has a more curved shape is to provide a sense of movement and speed. Furthermore, due to the figures being connected to each other, we have a perception of road curves.